Amanda Dias - Brookies Cookies & Co.

Brookies is a brand specialized in the artisanal manufacture of brownies, cookies and coffees located in Porto Alegre, Rio Grande do Sul, Brazil, whose mantra is to bring people happiness through their sweets. The briefing demands a clearer and more solid brand positioning facing a new moment of the brand, which is expanding to new commercial spots and a future franchise project. Through the positioning strategy, we identify territories and differentials to explore in the minds of already fanatical Brookies customers. The good and warm nostalgia. Guided by this concept, a vibrant color palette and the "baking good times" tagline, we created an authentic, global, urban, fun platform with a touch of acid humor brought by its new symbol, inspired by the 1950s cartoons that explored an atmosphere of cunning and malice through their exaggerated and flashy expressions. A project as delicious as the best cookies in town.

Brookies Cookies & Co.

Estratégia. Identidade Verbal. Identidade Visual. PDV. Embalagem

Strategy. Verbal Identity. Visual identity. POP. Packaging
Date: 2021

Brookies is a brand specialized in the artisanal manufacture of brownies, cookies and coffees located in Porto Alegre, Rio Grande do Sul, Brazil, whose mantra is to bring people happiness through their sweets. The briefing demands a clearer and more solid brand positioning facing a new moment of the brand, which is expanding to new commercial spots and a future franchise project. Through the positioning strategy, we identify territories and differentials to explore in the minds of already fanatical Brookies customers. The good and warm nostalgia. Guided by this concept, a vibrant color palette and the "baking good times" tagline, we created an authentic, global, urban, fun platform with a touch of acid humor brought by its new symbol, inspired by the 1950s cartoons that explored an atmosphere of cunning and malice through their exaggerated and flashy expressions. A project as delicious as the best cookies in town.

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A Brookies é uma marca especializada na fabricação artesanal de brownies, cookies e cafés localizada em Porto Alegre, Rio Grande do Sul, Brasil que tem como mantra trazer felicidade às pessoas através de seus doces. O briefing demandava um posicionamento e expressão de marca mais claro e sólido frente ao novo momento da marca que se expande para novos pontos comerciais e para o futuro projeto de franquias. Através da estratégia de posicionamento identificamos territórios e diferenciais a explorar no imaginário dos já fanáticos clientes da Brookies. A boa e calorosa nostalgia. Guiados por este conceito, uma paleta de cores vibrante e pela tagline "baking good times" criamos uma plataforma autêntica, global, urbana, divertida e com um toque de humor ácido trazido pelo seu novo símbolo, inspirado nos cartoons 50's que exploravam uma atmosfera de astúcia e malícia através de suas expressões exageradas e chamativas.

Um projeto tão delicioso quanto os melhores cookies da cidade.