ALDO

Aldo is a Brazilian brand recognized for promoting fashion in an accessible way. The company has a tradition in the market and loyal customers, but it needed to have a more active voice and a clearer, more modern positioning that would convey what it really is: a friendly brand, with a great cost benefit and that suits the family. For this branding project, we brought the essence of the brand and how it was perceived by customers: an engaging service, with family-oriented pieces that believe that fashion is for everyone. We identify in these truths an element that connects them: the smile. It was our starting point to bring something unique and sublime to the company's identity. This important element was included in the Aldo logo, which also had the shapes softened to make it lighter and more friendly, combining with the message of joy and complicity present in all the brand's communication. In addition to the smile, to represent the Aldo segment, we brought another element to compo

Estratégia. Identidade Verbal. Identidade Visual. PDV. Embalagens. Papelarias. Comunicação

Strategy. Verbal Identity. Visual identity. POP. Packaging. Stationery. Adverstising.

Date: 2021

For this branding project, we brought the essence of the brand and how it was perceived by customers: an engaging service, with family-oriented pieces that believe that fashion is for everyone.

We identify in these truths an element that connects them: the smile. It was our starting point to bring something unique and sublime to the company's identity. This important element was included in the Aldo logo, which also had the shapes softened to make it lighter and more friendly, combining with the message of joy and complicity present in all the brand's communication. In addition to the smile, to represent the Aldo segment, we brought another element to compose the visual identity: a tag, which refers to the clothing label and the fashion universe. The slogan, which was already present in some pieces, also grew, gained importance and became the positioning: Viva A Moda.

Aldo é uma marca brasileira reconhecida por promover a moda de forma acessível. A empresa possui tradição no mercado e clientes fiéis, mas precisava ter uma voz mais ativa e um posicionamento mais claro, moderno e que transmitisse o que de fato é: uma marca amiga, com um ótimo custo benefício e que veste a família.

Para esse projeto de branding trouxemos a essência da marca e como ela era percebida pelos clientes: um atendimento envolvente, com peças voltadas para a família e que acredita que a moda é para todos.

Identificamos nessas verdades um elemento que os conecta: o sorriso. Ele foi o nosso ponto de partida para trazer algo único e sublime à identidade da empresa. Esse elemento tão importante foi incluído no logo da Aldo, que também teve as formas suavizadas para torná-lo mais leve e amigável, combinando com a mensagem de alegria e cumplicidade presente em toda a comunicação da marca. Além do sorriso, para representar o segmento da Aldo, trouxemos outro elemento para compor a identidade visual: uma tag, que remete à etiqueta das roupas e ao universo fashion. A tagline, que já estava presente em algumas peças, também cresceu, ganhou importância e se transformou no posicionamento: Viva A Moda.