SGC is a law and business consulting firm from Cuiabá, MT, Brazil, which also operates in the area of tax and auditing. Formerly named Sousa Gomes Cruz Advogados Associados, the company sought to position itself in the market as a brand above its partners, as well as organize its brand structure for the challenges of its operating strategy.
The change in positioning started with the creation of the initials SGC, distancing the brand perception of partners personification. A structure formed by young lawyers with a daring spirit, claimed an identity that stood out from competitors in its segment. The new brand positioning guided the creation of the entire design platform: Making the client's business viable. Minimalist elements, inspired by the geometry of types and the predominance of neutral and sophisticated tones, guide the brand to communicate a qualified and high standard service.
A SGC é um escritório de advocacia e consultoria empresarial de Cuiabá, MT, Brasil que também po
BLANK® DESIGN STUDIO
Creative director: Erik Marchetti
Copywritter: Fabio Goulart
Design Team: Nicole Viana, Amanda Dias, Pedro Munhoz